AMP IT UP works with people and companies who simply want to AMP UP their brand. AMP IT UP clients all have a passion for their business and their clients.
MacLean Law – Web
This energetic and fast growing law firm needed to reign in the brand to really shout out what the firm was all about: people, not just lawyers.
AMP IT UP brought in Frank Strategy to get us on the right footing with a solid brand document, direction, graphic standards, and art direction. From there the project blossomed across the spectrum, bringing in local talent from Muir & Associates, Crank Web Work, Changes, and Trevor Brady Photography to bring the brand to life in print, web and signage.
MacLean Law – Advertising Campaigns
To carry forward the new brand, MacLean Law launched the Storm Print Series. This campaign was geared to professionals who may be experiencing turbulence in their personal and family affairs. The message was clear: MacLean Law can resolve your family legal matter and move you forward. This campaign ran in Business in Vancouver.
Céline Interiors Inc. is a group of talented interior designers who have fresh and inspired interior ideas for commercial, residential and other unique spaces. They needed to refresh their own website in order to present their up-to-date award winning projects.
Working with the team from Fanatic Strategy we guided the artist in Céline to marry with the real world of the web, creating a responsive website that loads hundreds of photographs fast, and showcases not only the design talent but the many other services they bring to the table.
Manjot Hallen and Paul Warnett called AMP IT UP to help them establish marketing strategy to expand their marketing reach beyond a solid referral business. The goal was to increase search engine rankings, create a social media strategy, garner new market share with advertising and to put in statistical analysis to monitor metrics. The firm doubled intake in a short time frame by updating the website, focusing on calls to focusing on dedicated intake and client service processes and a very specific social media marketing plan. Search engine rankings improved with website content updates, focus on keywords and a dedicated blog program. Coupled with an advertisement campaign the firm was voted #1 by the Georgia Straight Best of Vancouver 2016 for Best lawyer to call when an accident strikes.
Blue Willow was operating in stealth mode on the net, until they were ready to launch their proprietary SaaS cloud-based platform for automatic senior fall detection and health monitoring systems. The existing website really was a contact us site with very little information or data. AMPITUP was called in to transform the shell into a site that could be used to promote the Blue Willow System and their launch in Washington, DC on September 14, 2016. In just a couple of weeks, the website with multiple illustrations, custom and stock photography was transformed to provide detailed information about the company, the team and the state-of-the-art fall detection system for seniors.
Concrete & Precast Concrete Companies
This locally owned BC group of pre-cast and ready mix concrete companies needed a consistent brand, but with unique attributes related to the geographic location and local service offerings.
The site allows engineers and construction companies a simple navigation structure to find drawings and information on products offered and specific projects are showcased.
As per the industry standard, Crank Web Work built each site to allow users the same experience across all devices without the need to maintain separate sites for mobile and tablets.
AMP IT UP has had a very long relationship with Klein Lyons, overseeing the annual market plan with a substantial budget and executing the plan for TV advertising, web development, blog development, newsletters, advertising, community sponsorships and client referral programs, and customized gift programs.
Goal setting and monthly statistical analysis was a key part in helping this boutique law firm achieve goals related to brand recognition, brand confidence, new clients retained and fee revenue.