The Perfect Elevator Pitch
Every person and every organization should have an elevator pitch (EP). We have all heard of the elevator pitch–the short, succinct, less-than-60-second explanation of an organization’s who, what, when, where and why. In my opinion, from a marketing perspective, the “why” of an elevator pitch is the most important. It...
The Victory of Awards
Are awards needed to validate our work? Yes and no. On September 10, I attended the Legal Marketing Association’s HELM Award dinner with our client Lorne MacLean, Q.C., and Izabella Roam of MacLean Law. It was a sweet victory to see the grin on Lorne’s face when MacLean Law won...
Award Winning Website or Tattoo?
After all the hard work that goes into building a website, it is always great to have a bit of fun. We are gunning for MacLean Law to win the 19th Annual Webby Award for Best Website – Law. What does it take to have an award winning website? There are all...
Team Synergy – key to successful website builds
The key to any project management role is to ensure the individual team members have good synergy. Achieving this can be challenging but not impossible.