Every person and every organization should have an elevator pitch (EP). We have all heard of the elevator pitch–the short, succinct, less-than-60-second explanation of an organization’s who, what, when, where and why. In my opinion, from a marketing perspective, the “why” of an elevator pitch is the most important. It...
Award Winning Website or Tattoo?
After all the hard work that goes into building a website, it is always great to have a bit of fun. We are gunning for MacLean Law to win the 19th Annual Webby Award for Best Website – Law. What does it take to have an award winning website? There are all...